Michael S. Collins is a top up-and-coming Direct Response Copywriter. He is a forever student of the masters both old and new: Claude Hopkins, John Caples, Victor Schwab, Mel Martin, Robert Collier, Eugene Schwartz, David Ogilvy, Gary Bencivenga, Dan Kennedy, Gary Halbert, John Carlton, Joe Sugarman, Ken McCarthy, Clayton Makepeace, Scott Haines, Jon Benson, Ben Settle and more.