*Source: Case Study #3
I’m excited you’re reading this right now.
I’m honored to have your attention.
Yet at the same time, let’s appreciate the timeless laws of advertising working right now, making this meeting inevitable.
Although you made up your own mind to read this report, it’s the exact result I set out to create when writing it. I can help you position your products and services the same way. Buying from you becomes the customer’s idea. THE logical next step to whatever thread of desire or gnawing pain guides their wallet.
“Lead generation has increased which has helped my company reach a six-figure monthly revenue.”
-Jason Carlson, VA Help Center
In this report you’ll find the facts, figures and charts that definitively prove my writing sells. You’ll also find 9 insights I’ve picked up over my course of each of these projects. These are insights gained with money… usually a lot of money… on the line.
I hope you’ll glean at least one idea from this report that leads directly to more profits. Even if I never write a word for you.
In 2012, I met bodybuilding legend Dave Goodin (he is featured in the University of Texas Bodybuilding Hall of Fame next to Arnold). I’d never been to a gym before and was looking forward to gaining some muscle and looking my best. I figured with Dave’s help, I couldn’t fail.
“We’ve been trying everything to get Ceregumil Kids selling on Amazon. Since January 1st, 2016 to May 2nd, 2016, we sold 72 units total. On April we contracted Michael Collins, who was so professional and honest. After we implemented his copy we sold 59 units total in just 23 days— then we ran out of stock! Last month we sold 173 units! I would recommend Mike again and again! Thank you Mike!”
-Jordi Martinez, Ceregumil Amazon Seller
Here’s how it happened:
When I met Dr. Zach LaBoube, founder of InsideOut Wellness and author of “HCG 2.0”, he was making an average of $4,000 a month. It was steady income he appreciated. Yet he felt he was leaving a fortune on the table.
More, he wanted a business that would give him the life he really wanted. He wanted to travel the world. He wanted to write a novel. None of that was possible while he was working full-time at his practice.
I started by redesigning and rewriting his website, then setting up a 7-part autoresponder series. I also made his lead magnet “calorie calculator” more prominent, to ensure we were maximizing email subscribers.
A few months later, his sales hit $12,000 in consistent monthly income.
I wasn’t finished.
Dr. Zach was my guinea pig for Ben Settle style daily emails. He was reluctant to sell to his list every single day. Yet I was able to convince him, and that month, his sales hit $28,000:
58% increase in revenue after one month of emails.
This led to partnering with him directly. For six months I wrote daily emails for Dr. Zach. During that time, he launched two new products, primarily sold through email. The first month he made over $99,000:
Revenue more than tripled after new product launch.
Since I started working with Zach, he has been all over the world. And, he even wrote his novel!
Growing up, I remember looking on the back of all my toys and seeing “Made in China”. Then, in school, many of my teachers taught me that soon, China would overtake the U.S.A. The economy was so large that it was inevitable.
“Mike’s writing drew a surprising amount of attention to my website in a short amount of time. I would highly recommend him to anyone.”
-Matt McLaughlin, Austin Piano Festival
I was assigned the top marketing position for Bravolink Adult Toys. A brand that was making just $7,000 a month in revenue. The brand was deemed so impotent only a miracle could improve its performance.
The job of turning around sales was assigned to me. With a talented team, we changed the brand name to Lyps. We redesigned the packaging. We named each toy individually and gave them personalities. In the copy, I wrote about the true value of our brand. The highest quality at the lowest price. The best motors. The strongest vibrations. The most titillating… well… you get the idea.
“The article Mike wrote for me got over 700 ‘upvotes’ on Reddit. To say the least, I’m very impressed.”
-David Lahav, Word of Web
All this being done we relaunched the brand at Christmas. In this case, the data tells the story better than my words ever could:
The first month, we made over $200,000 in sales. At the time of this screenshot, we had passed over $2,700,000! As a result of this success, I won an “employee of the year” award, which I’m very proud of:
Translation: Michael Collins – Responsible for Lyps American channel development, independent brand website. Results of 3.6 million RMB ($540,990.00 USD) sales in 40 days.
After my success on Lyps I was assigned the position of “Overseas Marketing Director”. I had ten individuals reporting to me. Our job was to do for every brand in the company what we did for Bravolink.
“Guys, I’ve hired Mike in the past and he’s always delivered… and it’s always been on time. (rare in the biz). Good news is that his writing keeps getting better and better. Hire him and keep hiring him for your email follow-ups.
-Dave Miz, Marketer
We took the strategy that had worked so well for Lyps and turned it up to an 11. Our designer, the incredibly talented Luciano Drehmer, created breathtaking packaging (that cost less than our competitor’s awful packaging).
“Mike was one of our top journalists for a reason. His work is highly polished and written on a level most writers dream of.”
-Tim Dreckman, Artificial Utah
We launched the brand and once again, fireworks. By month #3, we’d reached the top ten spot on Amazon for Essential Oils. Bliss alone was generating over $450,000 a month in revenue!
Natrogix Bliss remains a best seller in this highly competitive market.
What I did for these three businesses, I can do for yours.
I have a wealth of experience in different markets, selling on different mediums, and, most importantly, getting results. It’s all for one reason: my writing sells.
I am often booked, and I am not for beginners. If you have a business that is already up and running… if you have a product launch coming up… if you just want to make more money… fill out the form below completely. If I feel we are a good match, I will contact you within one business day:
If you need to reach me immediately, my phone number is: (801) 390-2594.
To higher profits at lower costs.